Our souvenir program will go to the printers on Monday and it’s gorgeous! Our new look is complete – new logo, new website, new design for the program. It’s the completion of a lightning quick rebranding package put together for us by Chris Beauchamp of Beauchamp Creative.
Why did we embark on rebranding?  A comment that a visiting filmmaker had made in 2009 had stayed with me. He said, “You have the workings of a really great festival – really great – but you need a poster and website that embody the quality of art you screen. They need to be better than quaint.” And I agreed with him, but who would be the right person to take us from “quaint” to “great”?
Exactly 3 months and a day before our 2011 festival opens on May 4th, I met Chris and knew he was the one who could capture the image we wanted to portray. But I didn’t think there was enough time to get it all done in time for this festival. Chris assured me that there was, and he was right. So our first big milestone – our 5th festival – comes with a complete new look. I love it, but what do you think?
